To attract the potential audience is one thing. To convert potential targets into a customer & get higher sales conversions from visitors is totally another.
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What Will Customer Experience Look Like In 2017?
The customer experience would look very different in coming years. It would be all about chatbots (AI robots that interact with you through apps), Geofencing (receiving messages when you enter or exit a certain area), Omnichannel (consumers recognized as the same person across all shopping channels)